Democracy Vs. Turnout

Democrats now have long faces anticipating November, 2014. But a widely read analysis of the strong link between the public’s positions on cultural issues (climate change, workplace equality for gays, abortion, and immigration)  and projected demographic changes in the U.S. predicts persistent long run Democratic victories.

But democracy in action is quite different from one person-one vote. Winning projected elections in a Pew poll or the Gallop Poll is hugely different from winning on election day. So the action would seem to be figuring out how to increase the voting turnout among those who favor your preferred results. Do any of you know anything I could read about the factors that seem to drive turnout rates among various demographic groups? In other words, what are the hot buttons that drive otherwise passive voters to the polls?

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