Does Psychology Need to Begin Again?

In a remarkable article in Behavioral and Brain Sciences in 2010, Heinrich, et. al destabilized most findings in the behavioral sciences by  finding that 96% of all behavioral science research subjects are from Western industrialized cultures, even though those countries have only 12 % of world population.

This finding was made even more significant as other researchers started noticing significant differences in the behavior, values, visual perceptions, sense of self, and individualism of research subjects in non-Western countries.

Perhaps the most that published research in the behavioral sciences can rightly claim is that their conclusions apply to Westerners only.

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